• But is Valentine’s Day really worth the hype it receives? After all, it falls on the same date every year—February 14th yet it consistently commands attention and has a great impact not only in Kenya but across the world.

It is exactly 7 days to Valentine’s Day, and talk of love is already flooding the airwaves. Kenyans are gearing up for Valentine's Day with a mix of excitement, creativity and controversy.

The recent ban by the Central Bank of Kenya on using banknotes to make money bouquets highlights just how deeply Valentine’s Day has sunk into the minds and daily lives of Kenyans.

But is Valentine’s Day really worth the hype it receives? After all, it falls on the same date every year—February 14th yet it consistently commands attention and has a great impact not only in Kenya but across the world.

Before it became all about chocolate and gifts, Valentine’s Day was dedicated to St. Valentine, a Roman priest. History records several martyrs bearing his name, remembered for both religious devotion and acts of love. In medieval Europe, people began associating the day with romance, noting that birds started mating around the same time.

Over centuries, Valentine’s Day gradually transformed. What began as a spiritual commemoration evolved into a commercial spectacle. Today, businesses of every kind—from florists to restaurants—use Valentine’s to their advantage, creating gifts and experiences designed to capture hearts and wallets alike.

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Dear reader, it is not wrong to appreciate your loved ones. But what use is it if you do it only on one day? Love is not symbolized by material things alone. Respecting, honoring, and showing care all year round is the true mark of love. From spouses to friends and families, Valentine’s should be perceived from a broader perspective.

It is also important to note the role of social media in shaping Valentine’s narratives. Platforms amplify curated displays of affection, validating one‑time shows of care. Many fall victim to this spectacle, forgetting that not everything seen online reflects reality.

So, happy preparations for this year’s Valentine’s. As you plan, take a moment to reconsider the different angles this day holds. Love is more than a bouquet or a trending hashtag—it is presence, respect, and consistency, lived every day.

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