- The Oxford Dictionary’s Word of the Year 2025, “rage bait” captures the emotional economy of online platforms; content engineered to provoke anger and outrage. The term did not exist a few years ago, yet today it perfectly describes a global phenomenon shaped by algorithms and the psychology of online engagement. It is a descendant of “clickbait”, a word barely two decades old but now entrenched in everyday English.
Every major chapter in human civilization has left a linguistic footprint. The Agrarian Revolution introduced words for crops, tools, and domestication. The Industrial Revolution added the vocabulary of machinery, mass production, and steam power. Even the print era brought terms related to publishing, literacy, and communication. But while each revolution influenced language in its own time, none has transformed it with the speed, scale, and global reach of today’s digital revolution.
The Information Age is not just changing how we live, it is changing how we think, relate, feel, and communicate, by rapidly altering the very words we use.
A closer look at new entries in major English dictionaries over the last decade reveals a phenomenon unprecedented in linguistic history. Where the 20th century saw perhaps 600–900 new English words added annually, often tied to slow-moving social, scientific, and industrial developments, the last ten years have seen explosive growth. In many years between 2015 and 2025, dictionaries recorded approximately more than 2,000 new additions, reflecting a world where digital culture produces new expressions almost weekly.
This year’s selections by major dictionaries highlight exactly how profoundly the digital age is shaping language.
The Oxford Dictionary’s Word of the Year 2025, “rage bait” captures the emotional economy of online platforms; content engineered to provoke anger and outrage. The term did not exist a few years ago, yet today it perfectly describes a global phenomenon shaped by algorithms and the psychology of online engagement. It is a descendant of “clickbait”, a word barely two decades old but now entrenched in everyday English.
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Cambridge’s word of the year, “para-social,” reflects another new dimension of human experience: the illusion of intimacy between audiences and celebrities, influencers, or content creators whom they have never met. This emotional dynamic could not have existed in the agrarian, industrial, or even early print eras, when communication lacked the immediacy and visual intimacy, we take for granted today.
Collins’ pick “vibe coding” is yet another linguistic child of the digital era. It describes the increasingly common practice of instructing artificial intelligence to generate code or build applications using natural language prompts instead of manual programming. The fact that such a concept exists, and needs a name, speaks volumes about how technology is altering the boundaries of creativity, labour, and communication itself.
What makes the digital revolution so potent in generating new words and terminologies? Three forces stand out.
First, the speed of communication.
Unlike the agrarian age, where a new word could take generations to spread beyond one valley, today a term coined on TikTok in Nairobi or Manila can go global in hours. Digital platforms accelerate language evolution by giving billions of people the ability to create, remix, and propagate new expressions instantly.
Second, the sheer scale of participation.
The Industrial Revolution saw innovation driven by inventors, engineers, and institutions. The print revolution depended on publishers and scholars. But in the digital age, every user is a potential linguistic creator. A teenager’s meme, a gamer’s slang, a comedian’s phrase, or a niche online community’s inside joke can evolve into internationally recognized vocabulary.
Third, digital culture creates entirely new human experiences that require naming.
Earlier revolutions changed the tools people used; the tech revolution changes the psychological, emotional, and social fabric of daily life.
We now “doomscroll,” experience “FOMO,” get “canceled,” form “para-social” bonds, fall into “echo chambers,” use “rage bait,” communicate through emojis, and even rely on “vibe coding” to build software. Each of these represents a new behaviour or feeling created by digital life; experiences our ancestors could never have imagined, let alone named.
This linguistic acceleration is not confined to English. Kiswahili, French, Mandarin, Hindi, Arabic, and countless other languages are absorbing digital terminology at speeds previously unthinkable. Kenyan youth, for example, seamlessly blend English, Kiswahili, and Sheng with digital words like repost, trend, mute, inbox, or unfollow. Even rural communities now use terms like bundle, hotspot, or GPs—words that would have sounded alien just two decades ago.
The effect is profound: the digital revolution is creating a global linguistic ecosystem, where languages borrow, adapt, and hybridize at breakneck pace. In the agrarian age, language changed slowly; in the industrial era, steadily; but in the information age, it mutates continuously.
This has far-reaching implications. Language is the vessel of culture; its transformation signals broader shifts in identity, social norms, and political discourse. The rise of terms like rage bait reveals the darker side of online manipulation. Words like para-social expose new emotional vulnerabilities shaped by screens. Meanwhile, vibe coding hints at a future where humans and machines collaborate linguistically to build the world around us.
Ultimately, the digital revolution is not just adding new words; it is rewriting the grammar, tone, and texture of global communication. It is the fastest, most expansive linguistic transformation in human history—and its trajectory shows no sign of slowing down.
The agrarian revolution fed us. The industrial revolution built our cities. But the digital revolution? It is redefining the very language with which we make sense of our world. And that may be its most powerful legacy.
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