• One major issue highlighted was the spread of fake information, which has the potential to undermine the credibility of news sources. Biasness in the media was also a concern, as it can lead to skewed reporting and a lack of objectivity.

As the world observes the 31st World Press Freedom Day today, Kenya stands out as a beacon of media freedom, according to the latest Media Council of Kenya report. The report, covering 2023/2024, highlights several positive developments in the country's media landscape.

In a survey conducted between February 24th and March 4th, 2024, respondents pointed out press freedom as the top reason to celebrate the media, accounting for 20% of the overall sentiment. The ability of news outlets to rapidly disseminate information, with a score of 20%, was also recognized as a significant achievement.

Additionally, the survey highlighted the diversification of news platforms, such as social media, which garnered a 15% rating. The media's utilization of advanced technology, with a 12% rating, and the level of professionalism exhibited by journalists, with a 10% rating, were also applauded.

However, alongside these positive aspects, the report also sheds light on some concerns surrounding the media landscape in Kenya.

One major issue highlighted was the spread of fake information, which has the potential to undermine the credibility of news sources. Biasness in the media was also a concern, as it can lead to skewed reporting and a lack of objectivity.

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Respondents also expressed worries about the frequency of advertisements, which can interrupt the news flow and compromise the reporting quality.

Furthermore, the need for more diversity in coverage was noted as a significant issue, as certain topics or communities may be overlooked or underrepresented. Poor coverage of important issues was another concern raised, emphasizing the need for comprehensive reporting on matters that impact society.

Strict government regulations and limitations on freedom of expression were also mentioned as challenges that hinder the media's ability to operate independently and serve as a watchdog.