• In the ever-evolving landscape of societal dynamics, generational differences have significantly shaped global cultural, technological, and economic trends from the silent generation to Generation Alpha. Each cohort brings out its unique characteristics and experiences.
  • Understanding these generational differences helps us appreciate diversity and adapt to the different personalities of each cohort. 

In the ever-evolving landscape of societal dynamics, generational differences have significantly shaped global cultural, technological, and economic trends from the silent generation to Generation Alpha.

Each cohort brings out its unique characteristics and experiences. While knowing which generation one belongs to may not be necessary to some, the recent events in Kenya have brought Generation Z into the spotlight.

This generation, often praised for their resilience in fighting for change and the rights of the people, has captured everyone's attention. However, how did these distinct generations come about?

The silent generation (1928-1945)

The members of this generation got the intriguing name due to the quiet demeanor of its members. They are babies born during the Great Depression and World War II, shaped by tough economic hardships and global conflicts. Despite the circumstances, they are known for their strong work ethic, traditional values and preference for stability and peace. A generation that played a pivotal role in the recovery of the global economy, following the aftermath of the war in the mid-20th century.

Baby Boomers (1946-1964)

There was a significant spike in births following World War II. This cohort significantly contributed to the societal shifts, including the civil rights movement, which profoundly impacted society. Baby Boomers of post-WWII, are known for their optimism, ambition, and tendency to challenge the status quo. They experienced high opportunities and wealth that influenced their lives and society.

Generation X (1965-1980)

Often dubbed the 'latchkey' generation, this is due to the societal conditions and parenting styles prevalent in their times. The term stems from children coming home from school to an empty house and letting themselves in with a key often worn around the neck or under the doormat because both parents work.

This was due to an increase in dual-income families with both parents working. It is an era embedded in feminism and economic pressures. That pushed women to join the workforce. It is a period when children were trained to be independent and self-resilient, believing that they should learn to care for themselves when they are young.

They also experienced the advent of the digital era from analogue, in which they had to balance analogue childhood and digital adulthood. They serve as a bridge between the more traditional boomers and tech-savvy millennials.

Millennials (1981-1996)

Also known as Generation Y, this generation rose with technological advances in the early 2000s. It is characterised by social consciousness and digital fluency. They have been instrumental in the gig economy's rise and shifted towards remote work and more flexible work arrangements.

Generation Z (1997-2012)

They are a generation that has taken the show; a generation so unique, that the world is still trying to understood. Gen Z are digital natives to the core. They have never known a world without the Internet. It is marked by tech-savvy, social media proficiency and ability to adapt to technological changes. They are value-driven, patriotic and activists championing global change.

They have been instrumental in advocating for issues of climate change, social justice and mental health. With increased internet penetration and smartphones, Gen Z'ers have utilised platforms like TikTok, YouTube, Instagram and Twitter, with most of them turning these platforms into professions as influencers.

Kenyan Gen Z's have used these platforms to organise and execute demos that have hit the headlines globally. They did start a digital revolution, which was exclusively online, with no apparent leader but fiery. They fought until the withdrawal of the 2024 Finance bill, considered punitive and oppressive.

Generation Alpha (2013- present)

The youngest and newest generation, is still in its formative years. It was born into the Internet, smartphones, and AI world. They are set to be more technologically immersed, and it is still early to define their complete characteristics. However, they are following suit in the Gen Z character. They are expected to be highly educated and navigators of the digital world.

Understanding these generational differences helps us appreciate diversity and adapt to the different personalities of each cohort.

The generation cohort does not entirely define an individual, as some may differ. However, it is essential to note that each generation to which one belongs.