• Just as you wouldn't ask someone you don't know well to marry, why would you apply for a job without doing some research on the company? 

Interviewing for a job can be nerve-racking, and it can be upsetting to keep failing. However, you can improve your chances if you know the typical causes of failed interviews.

Communication, confidence, and preparation are essential.

Visualise this: Your heart is pounding, and your palms are perspiring as you enter the interview room. All of a sudden, you forget your name as the panel looks up. Does that sound familiar? We have all been there. It takes strategy, planning, and self-marketing skills to land that job, not luck.

Arrive on time—in Kenyan terms, “on time” means 10 minutes early—dress appropriately and enter the room confidently because your interview begins before you speak. Next, extend a cordial greeting to the panel, give them a solid handshake, and, for heaven's sake, avoid calling the interviewer "boss" unless you're seeking a position as a matatu conductor!

Just as you wouldn't ask someone you don't know well to marry, why would you apply for a job without doing some research on the company? Thus, spend some time learning about their goals, principles, and most recent successes.

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Additionally, find out who is interviewing you. LinkedIn is your friend because being familiar with the business helps you stand out from those merely looking for a job.

Candidates with good communication skills who can tell stories rather than provide dry, textbook responses are highly favoured by interviewers. For example, don't simply respond, "I am a good problem solver," when asked about issue-solving skills.

Instead, describe it as follows: "On one occasion, our office printer malfunctioned right before a significant client presentation, but I quickly figured up a solution, and we closed the transaction. I discovered then how important flexibility is. You see? More interesting!

If you say you're a great marketer, have statistics to support your claims since employers expect proof. Aceing an interview takes preparation, confidence, and storytelling. So, get that job!