- Amapiano in itself is a culture and it represents African creativity and innovation musically. Amapiano sees itself becoming a global thing and might have its own global awards and even having amapiano artists win some global award such as Grammys.
Amapiano's evolution and spread has taken the world by storm. Amapiano music has become both an exciting and novel creativity to come from Africa. It entails soothing drums and soulful beats that make the music memorable and addictive.
The music is associated with fun, partying, social media and in itself is a culture through its dancing styles and fashion wear.
Amapiano music originated in South Africa in the 2010s in the townships of Johannesburg and Pretoria. Initially, Amapiano was played by taxi drivers and street DJs, and it was a culture. It was not long until DJs such as Kabza De Small and Maphorisa started playing it on commercial sites such as YouTube.
Soon, Amapiano took social media by storm on platforms like Tik Tok where users used it for dance challenges and showcasing fashion often associated with the music.
Since 2020, Amapiano started going both continental and global as there were collaborations between music pioneers and other international artists.
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Amapiano blended Afro beats, hence bringing a new taste of Afro-pop music. Artists like Uncle Waffles and Tyler ICU took the music to the UK and U.S., making it almost a global phenomenon. Songs like Wadibusa are now widely listened to, with over 30 million viewers on YouTube.
Afrobeat artists like Burna Boy have also blended soothing piano beats into their music. Currently, it's quite a task to find anyone, especially youth, who dislike Amapiano.
People love Amapiano due to its soothing melodies making it a feel-good music. It is often played at club parties portraying its relaxing nature and how fun is it to listen to it.
Its fun and relatable lyrics makesit a hot cake in the music scene, not forgetting the dance culture associated with it and the ongoing social media dance challenge that continues to amplify its intrinsic value as a genre.
Amapiano in itself is a culture and it represents African creativity and innovation musically. Amapiano sees itself becoming a global thing and might have its own global awards.
A recent occurrence in this music scene is women venturing into Amapiano with artists like Uncle Waffles and impressive songs like Wadibusa being featured.
As Amapiano is being blended with other sub-genres like Hip-hop and Afrobeat, I would love to see inclusion of Amapiano music in films and games as it will be a pathway towards Afrofuturism.
