Grow Your Online Influence: A Guide to Social Media Success

In today’s competitive media space, journalists, creative specialists, digital marketers, and social media managers ought to have one thing in common for them to fit in the respective positions– numbers.

I mean an amount of following across platforms such as Instagram, TikTok, Facebook and Twitter. But then, how do you do it? 

For others, they are stuck at a few likes and following and want to grow past it. Let me tell you how to do it.

First, understand your niche. This helps you create user-generated content. Start by identifying what you are passionate about or knowledgeable in. Is it fashion? Focus on street wear, corporate and earth girl aesthetics.

Define who you want to engage with and what interests them. Are they students or professionals? What would they love to see on their timeline? Trends change, and so you need to keep up with them.

Creating content with a sound from last year may seem obsolete and won't reach your estimated for you page.

Additionally, your page followers will never grow if you are not tracking and analysing your content performance. Taking time to analyze may be a little consuming, but worth it.

Using key features on these apps is all you have to do. Whether checking data from the professional dashboard on Instagram or using TikTok Studio, look at your organic or paid reach. Among the two, which is doing better? Analysing user generated content helps you refine your strategy, maximize engagement, and boost conversions.

Growing your page takes time. Social media platforms reward consistency, not quick hacks.

Think of social media growth like planting a tree. Create content that matters, engage with your audience authentically, and stay patient. Growth does come, but without engagement it is empty.