Kenyan Talents Capitalize on Instagram's Power

Instagram has dramatically changed the way Kenyan influencers work, turning what was once a simple photo sharing application into a powerful business and cultural tool. For Kenyan talents, Instagram has provided them with a means to connect directly with international audiences that local media had not been able to do in the past.

Artists, musicians, and comedians like Elsa Majimbo and Mammito enjoy this to pull followers from abroad, sharing humor and creativity that is Kenyan with the world.

Another effect attributed to Instagram is the rise in the number of micro influencers. Having less than 50,000 followers, these people have build a better relationship with their audiences and have more engagements rather than larger celebrities. Brands have also taken advantage of this by partnering with Kenyan micro influencers in the name of marketing products to make them seem more authentic and personal.

Monetization of content has brought a lot of change to Instagram. Instagram allows creators to make money through sponsored posts, affiliate marketing, and even launching their own products. Kenyan beauty influencers such as Joanna K and Joy Kendi have managed to successfully build businesses off their online presence, turning their passion into profit.

While Instagram has opened new doors, it has also brought along challenges, including those to do with mental health. The need to keep up appearances of this ideal life can be overwhelming, but a growing number of influencers have spoken out about the need for balance and authenticity.

Instagram has redefined the influencer game in Kenya by opening up new avenues, challenges, and ways of connecting, inspiring, and monetizing creativity.