• Culture and fashion operate in recurring cycles, trends tend to renew themselves every twenty to thirty years as new generations discover the allure of past eras. During the 90s, the 70s made a clapback with disco influences; currently inspiring new trends like low-rise jeans, bright metallic makeup is back in fashion like it never left.

In past years, pop culture has seen the awakening of all things the 90s and 2000s, from fashion, music, and beauty to TV shows, movies, and reboots; our cultural horizon seems to have fallen under the whim of two decades we thought we left behind. But why has it returned to this era? What makes us obsessed with a time just far in the past to be reintroduced but also close to being remembered to this day?

The '90s and 2000s were viewed as a period of stability, particularly in Western culture. Technology was rapidly advancing but without our current connection and advanced technology.

Back then, the internet was new and exciting; social media had not dominated our lives yet, and nine-to-five jobs were the norm rather than a side hustle. Returning to this time gives a sense of comfort in the presence of an uncertain future, and it appears to be a simpler era.

Culture and fashion operate in recurring cycles, trends tend to renew themselves every twenty to thirty years as new generations discover the allure of past eras. During the 90s, the 70s made a clapback with disco influences; currently inspiring new trends like low-rise jeans, bright metallic makeup is back in fashion like it never left.

This longing for the past can enhance our mood, boost our self-esteem, making us feel connected to others. This emergence of the '90s and 2000s is about re-living the feelings and experiences this era gave us, be it watching the iconic "Friends" show or listening to "Destiny's Child".

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It was the golden time of movies and shows that are now classics, from "Scream" to "The fresh prince ofBel-Airr"; studios have noticed that craving for remaking or rebooting these beloved shows. Rebooting gives us a chance to introduce classic stories to younger generations.

During this time, relatable cultural themes still resonate with us to this day. Themes of resilience, independence and optimism were dominant back then. The shows provide unique approaches to identity, friendship, and love. Such themes are still relevant to date.

The return of the 90s and 2000s culture is more than a trend; it reflects our desire to re-live moments and rediscover the style and values that defined a generation. It is a search for identity and continuity in a world that feels anything but stable.