• Kenya has established itself as a leader in social media engagement globally, with the younger generation—often referred to as Gen Z—spending a significant amount of time online.

The analysis of social media usage in Kenya reveals a complex and thought-provoking dynamic, particularly regarding how Kenyans, especially the youth, engage with these platforms. Kenya has established itself as a leader in social media engagement globally, with the younger generation—often referred to as Gen Z—spending a significant amount of time online.

This phenomenon has introduced both challenges and opportunities in contemporary life. While social media can enhance communication and provide a platform for expression, it often brings more harm than good.

The detrimental effects are evident, particularly in how some youths use these platforms to promote negative and harmful behaviors. For example, the past year saw significant unrest in Kenya, fueled by social media discourse surrounding gender and sexual minorities, leading to heightened tensions and violence.

Moreover, social media has largely replaced traditional forms of communication, such as television and radio, due to its speed and accessibility. It serves as a primary news source, allowing for rapid dissemination of information. Media houses can attest to its effectiveness as a platform for reaching audiences, and many businesses, content creators, and organizations leverage social media as a vital revenue stream. In a challenging economic climate, where budgets are tight, the lure of social media as a source of income becomes even more appealing.

The surge in social media usage can be traced back to the COVID-19 pandemic, which accelerated digital engagement as people sought connection during times of isolation. This context helps explain why Kenyans lead the world in time spent on social media.

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As we reflect on this trend, one must ask: Is Kenya heading in the right direction? The answer may lie in finding a balance that maximizes the benefits of social media while mitigating its harms, ensuring that it serves as a tool for positive engagement and growth rather than a catalyst for negativity.