- YouTube believes these upgrades will help creators to push the frontiers of creative expression by making the challenging things simple and unachievable aspirations feasible.
- This is based on its long history of innovation and our strong expertise in AI.
On September 21, 2023, at Made on YouTube Event in New York City, the platform showcased a collection of planned AI-powered features that will aid content producers and artists—both known and up-and-coming—from all over the world, including the Middle East and North Africa, in creating, editing, and sharing video in innovative new ways.
These AI-powered tools will allow creative expression to take on new solid forms, reduce friction in the creative process, and expand the audience for YouTube producers.
Today's major announcements demonstrate the boundless possibilities that AI can offer creators, artists, and the creative business.
Dream Screen, a new generative AI tool enabling creative expression on Shorts, has been released.
Dream Screen, a new experimental feature from YouTube, will be available. It will let producers add AI-generated video or image backgrounds to their Shorts by simply putting an idea into a prompt for makers.
The only limit to the fresh, fantastical environments that creators can create for their Shorts with Dream Screen is their creativity.
Shorts was first introduced in 2020, and since then, it has grown to receive more than 2 billion monthly active users and over 70 billion daily views worldwide.
Aloud, an AI-powered dubbing tool is now available on YouTube so creators can easily reach viewers outside of their native tongue.
The feature is being tested in English, Portuguese, and Spanish and is only available to selected creators.
To assist creators in brainstorming, YouTube Studio will use generative AI to generate ideas for videos and create rough drafts. These insights are tailored for each channel based on what viewers are already watching and interested in.
More than 70% of creators surveyed by YouTube claimed that early iterations of AI-powered tools in YouTube Studio have aided in developing and testing video ideation.
The CEO of YouTube, Neal Mohan, stated that YouTube wants to make it simpler for everyone to create.
YouTube believes these upgrades will help creators push the frontiers of creative expression by making challenging things simple and unachievable aspirations feasible.
This is based on its long history of innovation and our strong expertise in AI.
He further stated that the announcements made are a part of YouTube's ongoing commitment to giving billions of people access to the creative process. They are excited to see what their wonderful community of makers and artists come up with next as it enters a new era of creativity.
Tarek Amin, Director of YouTube for the Middle East and North Africa, commented on the new AI-powered tools, saying, "We're committed to helping creators across the region to thrive on YouTube by encouraging them to reach new heights of creativity."
