• M-Pesa’s impact on the economic landscape is far-reaching, particularly in empowering women and promoting the growth of SMEs.

M-Pesa is a money transfer service, payments and micro-financing service that uses mobile phones and launched in 2007 by Vodafone and Safaricom, the largest mobile network operator in Kenya. M-Pesa enhances financial inclusion especially among women in Kenya.

Women have now learnt to save money through mobile banking services like M-Shwari and KCB M-Pesa and can establish and expand businesses, invest in education, and ultimately achieve greater economic independence.

For small and medium-sized enterprises (SMEs), M-Pesa provides a reliable and secure digital payment system. Through services like Lipa Na M-Pesa, businesses are able to improve the convenience of transactions for customers reducing the reliance of physical money.

Additionally, M-Pesa has revolutionized access to working capital for SMEs through partnerships with loan services like Fuliza and M-Shwari.

By using these services, businesses are now able to meet urgent financial needs.

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These services extend to digital entrepreneurs and online businesses, facilitating remote transactions that allow them to connect with broader markets. This support has enabled digital entrepreneurs to scale their businesses more efficiently, enhancing their ability to compete in an increasingly globalized market.

M-Pesa’s impact on the economic landscape is far-reaching, particularly in empowering women and promoting the growth of SMEs.