• 'Step up' is making its way to recognition due to its ability to be embraceable by many people.

In a world saturated with fitness trends and gym memberships, a revolution is taking place on our smartphones- the 'Step Up' challenge.

Step Up, a fun app that allows users to track their daily steps, has recently gained popularity among Kenyan youth, many of whom have turned it into a competitive challenge. It has very little to do with working out and a lot to do with simple everyday movement.

'Step up' is making its way to recognition due to its ability to be embraceable by many people. The commute, the crowded amenities, the sometimes-intimidating machinery – it's more of a chore than a wellness exercise. Step Up is a relief. It brings fitness back to basics: walking.

That stroll outside for the afternoon, that one around the neighborhood at lunch, or just trekking back and forth across the house are transformed into invaluable strides toward being an improved you.
This competitive element is light-years removed from solo treadmill slog, and to many users, it's a breath of fresh air.

Apart from the competition, the app also brings a connection and sense of responsibility along with it. It's an interesting way to catch up with friends and family members when you are miles apart.

Every good has its bad and of course that means Step Up is no silver bullet either. It won't add body muscles the way weightlifting will, and it might not be enough for fitness enthusiasts. Rather, it's a transition from couch potatoes and a way to discover the simple pleasure of walking.