- What began as a convenient alternative to cable television has evolved into potent force, reshaping viewing habits.
The number of streaming services in the market has increased in the past few years. Platforms like Netflix, Hbo max and YouTube have taken over, making the movie theater attendance declining sharply. What began as a convenient alternative to cable television has evolved into potent force, reshaping viewing habits.
Many people today option to view film shows online hence low attendance to theaters leading to a decline in box office sales. Television networks are losing audience numbers as more consumers get entertainment through streaming services. With just one click, consumers can access a wide range of content online. This has led to introduction of new revenue sources like subscription fees.
One of the main drivers of this change is the price. The average cost of a movie ticket is Kenyan shillings 1800 compared to Kenyan shillings 800 for a basic monthly Netflix subscription. This makes movies in streaming services more available and widely accessible.
Furthermore, streaming platforms have impacted filmmaking. The demand for original content from streaming services has increased the volume of films being production. Filmmakers have ventured into innovative storytelling a format that was unconventional in the traditional movies. Formats like series and episodes have become avenues for creative expression hence engaging with the audience.
As audience increasingly turn to the boundless possibility of streaming, it has prompted the ongoing reflection on the future of cinema in an ever changing entertainment environment. The true impact of streaming services lies in their ability to empower creative voices.
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