- Students have embraced various marketing strategies, the most outstanding being social media and the most impressive being WhatsApp and Instagram. Students share their products and services on various student walls, and their consistency attracts customers.
At Kabarak University, an entrepreneurial spirit flourishes as students increasingly launch small businesses to support themselves financially during their studies. By the time they reach their third year, many students find themselves bearing the primary responsibility for their finances, a shift from their first year when parental support is more prevalent.
To navigate their financial obligations—such as rent, tuition fees, and daily expenses—students are equipped with essential survival skills. With parents often focusing on younger siblings, the onus falls on the students to find innovative ways to ease their financial burdens, showcasing their determination and resourcefulness.
As a result, students have ventured into various small-scale businesses, including beauty and fashion, laundry services, and food offerings tailored for their peers who may lack the time or resources for daily chores.
Faith, a student providing laundry services, shares, "Many students juggle classes, assignments, and other responsibilities, so having someone help with laundry makes a difference. It's rewarding to know I'm helping others while earning a little extra myself."
Another growing trend involves students selling second-hand clothes and accessories sourced from local markets. Ashley, who runs a small clothing business, explains, "I wanted to provide affordable fashion options for my peers who might not have time to go to town. Plus, it's a great way to save money on clothes and still look stylish."
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These entrepreneurial ventures not only offer budget-friendly options but also foster a sense of community at Kabarak University. Students increasingly prefer to purchase necessities from their classmates, strengthening bonds and camaraderie.
To promote their businesses, students have embraced various marketing strategies, with social media playing a pivotal role. Platforms like WhatsApp and Instagram enable them to share their products and services on student forums, attracting a consistent customer base.
In today’s challenging economic climate, entrepreneurship at Kabarak University reflects a broader trend among youth, as many seek to create their own employment opportunities to thrive. As these students manage their ventures, they not only support themselves but also contribute to their families back home, enriching the burgeoning culture of entrepreneurship and supporting the country’s economic growth.
This emerging landscape fosters collaboration among students, enabling them to uplift one another while navigating the challenges and rewards of entrepreneurial life.