• For small businesses, TikTok can be a dream come true. One viral video showcasing a unique product or service can bring in thousands of orders overnight. We’ve seen it with skincare brands, thrift stores, and homemade crafts. 

TikTok has evolved from a dancing platform to a trend-making tool. How is it making such a huge impact?

Remember when skinny jeans were the go-to style, and most people were cool with it? Then, almost overnight, TikTok declared them ‘uncool’, and everyone switched to baggy jeans. That’s the power of TikTok. One viral video can make a fit the hottest thing or completely irrelevant. 

Gone are the days when radio stations, record labels, or even concerts decided which songs became hits. It’s completely different; a random TikTok dance or challenge can turn an unknown song into a global sensation.

Moreover, thanks to TikTok trends, old songs get a second chance to re-enter the picture just because someone used them in a dance challenge. This has also had an impact on how artists create music. With TikTok in mind, they add catchy hooks or beats perfect for short clips. 

For small businesses, TikTok can be a dream come true. One viral video showcasing a unique product or service can bring in thousands of orders overnight. We’ve seen it with skincare brands, thrift stores, and homemade crafts. 

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But staying viral is not easy. If a business relies only on TikTok fame, it might struggle once the hype is over and the trend fades. That’s why many successful TikTok businesses use their viral moments to build a loyal customer base beyond TikTok, for example, creating websites and establishing their presence on other platforms like Instagram and WhatsApp to maintain customer relationships.

TikTok has changed how we consume fashion, music, and business. While it creates opportunities, it also makes everything feel temporary.

The challenge is to use TikTok as a tool, not as the only plan for success. Because at the end of the day, trends come and go, but true creativity and quality will always have a place.